Fantasy sports business in India has seen rapid growth, with platforms like Dream11 leading the market. These platforms allow users to create virtual teams based on real-life sports events, such as cricket and football, and compete for prizes. The Indian fantasy sports industry is regulated by various laws and has attracted significant investment due to its popularity among youth.
Local products in this sector often integrate with popular sports leagues like the IPL, offering features like live scoring and instant withdrawals. Companies focus on user engagement through mobile apps and social media promotions, making fantasy sports a key part of India\“s digital entertainment landscape. |
