Fantasy sports have gained immense popularity in India, with platforms like Dream11, MyTeam11, and MPL leading the market. These platforms allow users to create virtual teams of real players and earn points based on their actual performance in matches.
Indian fantasy sports apps typically operate on a freemium model, offering both free and paid contests. Users can participate in various sports including cricket, football, kabaddi, and basketball. The value proposition lies in the engagement, entertainment, and potential monetary rewards for users who demonstrate sports knowledge and strategic team selection.
Local adaptations include vernacular language support, integration with popular payment methods like UPI, and cricket-focused features that cater to India\“s favorite sport. The industry has seen significant growth, with millions of active users participating in fantasy leagues during major sporting events like the IPL cricket tournament. |
