In the Indian banking sector, the term \“fishing\“ refers to the practice of gathering comprehensive customer information and financial data to better understand client needs and offer personalized banking solutions.
Local Indian banking products like the Jan Dhan Yojana accounts, Kisan Credit Cards, and various microfinance schemes rely heavily on this data fishing approach to identify potential beneficiaries and customize financial services according to regional requirements.
Many Indian banks use advanced analytics and customer relationship management systems to effectively \“fish\“ for valuable insights from transaction patterns, helping them develop targeted products for different segments of the population across various states and union territories. |
