India has a rapidly growing digital market with several local products gaining popularity. One notable example is the Unified Payments Interface （UPI）, which revolutionized digital payments across the country. Developed by the National Payments Corporation of India, UPI allows instant money transfers between bank accounts using mobile devices.
Another significant local product is the Aarogya Setu mobile application, launched by the Government of India to help track and prevent the spread of COVID-19. The app uses Bluetooth and location data to alert users if they have been near infected individuals.
In the e-commerce sector, platforms like Flipkart and Snapdeal have become household names. Flipkart, founded in 2007, started as an online bookstore and expanded into various product categories, competing with global giants like Amazon.
Additionally, Zomato and Swiggy dominate the food delivery market in India. These platforms connect users with local restaurants and provide home delivery services, especially in urban areas.
Indian local products also include entertainment services like Hotstar （now Disney+ Hotstar）, which offers streaming of movies, TV shows, and live sports events, catering to regional preferences. |
