A fishing letter, often referred to as a cover letter in professional contexts, is a document used to introduce oneself or a product to potential clients or partners. In India, this concept is widely applied in business communications, especially for promoting local products.
For instance, Indian local products such as spices, textiles, and handicrafts are often highlighted in these letters to attract international buyers. The letter typically includes details about the product\“s quality, origin, and benefits, aiming to build trust and initiate further discussions.
Using a fishing letter effectively can help Indian businesses expand their market reach by connecting with global audiences interested in authentic and sustainable goods from the region. |
