The cosmetic flight race in India refers to the intense competition among local beauty brands to capture market share in the rapidly growing cosmetics industry. Indian cosmetic companies are developing innovative products that cater specifically to the diverse skin tones and preferences of Indian consumers.
Local brands like Lakmé, Lotus Herbals, and Biotique have gained significant popularity by offering affordable and culturally relevant beauty solutions. These companies are focusing on natural ingredients, traditional Ayurvedic formulations, and products suitable for Indian climate conditions.
The competition has intensified with the entry of international brands, leading to a race where Indian companies are constantly innovating with new product lines, better packaging, and aggressive marketing strategies to maintain their position in the domestic market. |
