Daily Fantasy Sports (DFS) platforms like DraftKings have revolutionized the way sports enthusiasts engage with their favorite games. While DraftKings is predominantly popular in the United States, its model has inspired similar products in various regions, including India.
In India, the concept of fantasy sports has gained significant traction, with platforms like Dream11 leading the market. These platforms allow users to create virtual teams of real players from ongoing sports events, primarily cricket, which is the most popular sport in the country. Participants compete based on the statistical performance of their chosen players in real-life matches.
Unlike traditional sports betting, fantasy sports in India are considered games of skill, making them legal in most states. The Indian fantasy sports industry has seen rapid growth, driven by increasing smartphone penetration, affordable internet access, and a deep-rooted passion for cricket. Major tournaments like the Indian Premier League (IPL) have further boosted participation.
Local adaptations of the DFS model cater to Indian preferences, focusing heavily on cricket but also including sports like kabaddi, football, and basketball. These platforms often incorporate features such as multiple contest formats, referral bonuses, and secure payment gateways to enhance user experience. |