Cat slot analysis is an important technique used in various industries to study and optimize product placement strategies. In the Indian market, this method has been particularly effective for analyzing consumer goods distribution.
When applied to Indian local products, cat slot analysis helps manufacturers understand how their items are positioned in retail stores. This includes traditional kirana stores as well as modern supermarkets across cities like Mumbai, Delhi, and Bangalore.
Many Indian FMCG companies use this analysis to improve the visibility of their products. Popular local items such as spices, snacks, and traditional sweets benefit greatly from proper slot positioning to attract customer attention.
The analysis also considers regional variations in consumer preferences. Products that perform well in northern India might need different slot positioning compared to those in southern states, reflecting diverse shopping habits and cultural preferences. |
