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The Channel 4 Super League is a popular sports broadcasting event in India, focusing on cricket and other local sports. It showcases various Indian products and brands, such as traditional handicrafts, textiles, and agricultural goods, which are integral to the country\“s economy. For instance, Indian spices like turmeric and cardamom are highlighted during these events, promoting local businesses and cultural heritage. Additionally, the league often features advertisements for Indian-made electronics and automobiles, boosting domestic consumption and supporting the \“Make in India\“ initiative. This integration of sports and local products helps in increasing visibility and sales for Indian enterprises. |
