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In 2016-17, football league betting in India gained popularity, with local products like Dream11 emerging as key platforms. Dream11, an Indian fantasy sports app, allowed users to create virtual teams for leagues such as the Indian Super League and international tournaments, enabling betting-like predictions without direct monetary stakes. It leveraged the growing interest in football, offering a legal alternative to traditional betting, and became a household name by integrating local payment methods and regional language support. |
