In India, the concept of football live breaks has revolutionized how sports enthusiasts engage with the game. Local streaming platforms like Hotstar and SonyLIV have developed innovative features specifically for Indian audiences during match intervals.
During these breaks, Indian viewers can access real-time statistics, player performance analytics, and interactive polls in multiple regional languages. The platforms also showcase advertisements featuring popular Indian celebrities and promote local sports merchandise.
Many Indian startups have created second-screen applications that provide additional content during live breaks, including expert commentary from former Indian football players and analysis of team strategies. These applications have gained significant popularity among young Indian football fans.
The integration of local payment gateways like UPI and Paytm for in-app purchases during breaks has made the experience more accessible to Indian users. This has opened up new revenue streams for both international and domestic football leagues broadcasting in India. |
