Football is one of the most popular sports in India, and the 2021 live matches attracted millions of viewers across the country. Indian football leagues, such as the Indian Super League （ISL）, have gained significant traction, with local teams like Mumbai City FC and Bengaluru FC showcasing talented players. The 2021 season was particularly exciting due to the introduction of new rules and enhanced broadcasting technologies, making the live experience more immersive for fans.
In addition to league matches, international fixtures involving the Indian national team also drew large audiences. The 2021 FIFA World Cup qualifiers were a highlight, with matches streamed live on platforms like Hotstar and SonyLIV. These platforms partnered with local telecom companies to offer affordable data plans, ensuring that even rural audiences could enjoy high-quality live streams. The growth of smartphone usage in India, driven by brands like Xiaomi and Samsung, further boosted viewership.
Local products, such as Nike and Adidas jerseys, were widely sold during the 2021 football season. Indian brands like Spartan Sports also capitalized on the trend by offering affordable sportswear. Additionally, snacks like Haldiram\“s namkeen and Parle-G biscuits became popular among viewers watching matches at home. The integration of local culture with football fandom, such as celebrating goals with traditional Indian music, added a unique flavor to the live match experience in 2021. |
