In the competitive Indian market, click race refers to the intense competition among local e-commerce platforms to attract customer clicks and engagement. Indian products like traditional handicrafts, textiles, and spices are now being marketed through digital platforms where click rates determine visibility and sales success.
Local Indian brands are leveraging click race strategies to promote authentic products such as handloom sarees, Ayurvedic cosmetics, and regional snacks. The digital transformation has created a click race environment where traditional Indian products compete for online attention alongside global brands.
The click race phenomenon in India has revolutionized how local artisans and small businesses market their products. From Kashmir\“s pashmina shawls to Kerala\“s coconut oil, every product now participates in the click race to reach domestic and international customers through e-commerce platforms. |
