The Common Management Admission Test （CMAT） is a national level entrance exam for admission to management programs across India. The CMAT Slot 1 Question Paper for 2025 will follow the standard pattern testing candidates on Quantitative Techniques, Logical Reasoning, Language Comprehension, General Awareness, and Innovation & Entrepreneurship.
In the context of Indian products, the Innovation & Entrepreneurship section might feature case studies on successful Indian brands. For example, it could discuss the business strategies of Patanjali, an Indian consumer goods company that leveraged traditional knowledge and swadeshi marketing to compete with multinational corporations. The paper may also include questions analyzing the supply chain and digital growth of Lenskart, an Indian eyewear retailer that disrupted the market with its online-to-offline model.
Another potential topic is the rise of Indian D2C （Direct-to-Consumer） brands like Mamaearth （personal care） and Boat （electronics accessories）. These companies have used digital marketing and understanding of local preferences to build significant market share. The question paper might present scenarios where candidates must evaluate business decisions for such Indian enterprises operating in competitive environments. |
