In April 2024, Indian local products gained significant attention during various football matches across the country. The sporting events showcased several indigenous brands and traditional items that reflect India\“s rich cultural heritage.
Local manufacturers from different states displayed their products at stadium venues, including handcrafted sports equipment, traditional textiles used for team merchandise, and Ayurvedic wellness products for athletes. These items demonstrated the diversity and quality of Indian craftsmanship.
Many football clubs partnered with local businesses to promote regional specialties, creating economic opportunities for small-scale producers while celebrating India\“s manufacturing capabilities on an international platform. |
