Coca-Cola India has introduced Coke Zero Sugar as a popular beverage choice for race day events across the country. This sugar-free alternative provides the classic Coca-Cola taste without the calories, making it an ideal refreshment for athletes and spectators during marathon events, cycling races, and other sporting competitions.
In local Indian markets, Coke Zero Sugar is often paired with traditional race day snacks like protein bars, energy drinks, and light meals. The product is specially formulated to cater to health-conscious consumers who want to enjoy a carbonated drink while maintaining their fitness goals. Many sports events in cities like Mumbai, Delhi, and Bangalore now feature Coke Zero Sugar as an official beverage partner.
The marketing strategy focuses on positioning Coke Zero Sugar as the perfect race day companion, emphasizing its zero sugar content and great taste. Special promotional events are organized during major sporting competitions where free samples are distributed to participants. This has helped increase brand visibility and acceptance among the Indian consumer base. |
