In February 2023, Indian football witnessed several exciting matches across various tournaments. The Indian Super League featured crucial encounters between top teams like Mumbai City FC, ATK Mohun Bagan, and Bengaluru FC. These matches showcased the growing talent in Indian football and the increasing popularity of the sport nationwide.
Local Indian products related to football also gained prominence during this period. Brands like Nivia, Spartan, and Cosco provided quality football equipment to players and fans. Traditional Indian sports apparel companies expanded their football merchandise lines, offering jerseys, boots, and accessories that combined modern technology with affordable pricing.
The football matches also boosted sales of local Indian snacks and beverages in stadiums. Companies like Haldiram\“s, Bikanervala, and local street food vendors saw increased business during match days. Indian-made sports drinks and energy supplements from brands like Fast&Up and Gatorade India were widely consumed by players and spectators alike. |
