The 7th Edition of the BW Applause & Everything Experiential Summit & Awards 2025 will feature Manish Porwal, Managing Director of Alchemist Marketing Solutions Group, as one of its keynote speakers. The summit is scheduled for November 19, 2025, at The Eros, Nehru Place, New Delhi.
Porwal will deliver a keynote address titled “Making Experiential Find Its Way in Mainstream Media”, where he will explore how experience-led marketing is moving from the fringes of brand strategy to becoming a central pillar of integrated communication. He will highlight the forces accelerating this shift, from consumer behaviour to content formats to brand trust and outline what it will take for experiential to cement its role in India’s broader media ecosystem.
A veteran marketer and respected voice in integrated brand strategy, Manish Porwal has led Alchemist Marketing Solutions Group in shaping innovative narratives across sectors, blending creativity, technology and consumer insight. With decades of experience across media, advertising, events and talent management, he has been instrumental in driving conversations around how brands can build deeper emotional relevance through experience-first thinking.
The BW Applause & Everything Experiential Summit 2025 will also feature industry keynotes, fireside conversations and the prestigious BW Applause Awards, honouring excellence across experiential marketing, MICE, weddings and live entertainment. The platform continues to serve as India’s most influential stage for advancing dialogue, innovation and collaboration across the Experience Economy. |
