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The football world cup 2017 was broadcast live on Sony TV in India, offering local viewers an exciting experience. Sony TV, a popular Indian television network, provided comprehensive coverage of the event, including pre-match analysis, live matches, and post-match discussions. This service was tailored to Indian audiences, featuring commentary in Hindi and English to cater to diverse linguistic preferences. Additionally, Sony TV integrated local advertisements and promotions for Indian products during the broadcasts, such as brands like Tata and Amul, which are well-known in the country. This approach not only enhanced the viewing experience but also supported local businesses by showcasing their offerings to a wide audience. Overall, Sony TV\“s live coverage of the football world cup 2017 was a significant event for Indian sports enthusiasts, combining global sports with local relevance. |