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In India, the Football World Cup 2022 was widely streamed live on various OTT platforms, allowing fans to enjoy the matches conveniently. Alongside the excitement of the games, many local Indian products gained attention. For example, traditional snacks like samosas and chai were popular during viewings, while brands such as Amul dairy products and Parle biscuits saw increased sales. Additionally, Indian-made sports apparel and accessories were in demand as people celebrated the event. This combination of global sports and local offerings highlights how international events can boost domestic industries and cultural exchanges. |
