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In India, the Football World Cup 2022 live broadcasts were a major event, and local products played a key role in enhancing the experience. For instance, Indian tea brands like Tata Tea and Brooke Bond offered special promotions during matches, allowing fans to enjoy their favorite beverages while watching the games. Additionally, local snack companies such as Haldiram\“s and Bikanervala launched World Cup-themed products, including packaged namkeens and sweets, which became popular among viewers. These items were often advertised during live streams on platforms like Hotstar, making them easily accessible to a wide audience. The integration of these local goods with the football event helped boost sales and created a festive atmosphere across the country. |
