Procter & Gamble: India Market trivia Quiz & Solutions
Test your knowledge of P&G's India market strategies, brands, and challenges!
Question 1: Which P&G brand dominates India’s FMCG market, and what product category does it lead?
Answer: Pampers (Baby Care) is P&G’s top-selling brand in India. It holds a ~60% market share in the baby纸尿裤 category, driven by localized strategies like affordable "Pampers Active Care" and partnerships with local retailers.
Question 2: How does P&G adapt its products for India’s diverse market?
Answer: P&G focuses on:
Affordability: Smaller, cheaper packs (e.g., Tide Ultra洗衣液 in 500g pouches).
Local Preferences: Omo (washing powder tailored for hard water) and Pantene Pro-V with coconut oil for frizz-prone hair.
Rural Penetration: Distributing through kirana stores and e-commerce platforms like Flipkart.
Question 3: What is P&G’s biggest challenge in India?
Answer: Price sensitivity and competition. Indian consumers often choose cheaper alternatives (e.g., Matic or Nirma for detergents). P&G competes on value but faces pressure to innovate faster.
Question 4: Name two P&G brands in India’s hair care segment and their USP.
Answer:
Pantene: "For Strong, Beautiful Hair" (临床 proven ingredients).
Head & Shoulders: Targets dandruff relief with "Treats & Protects" technology.
Question 5: How does P&G engage with rural India?
Answer:
Clean Water Initiatives: Distributes P&G purifier packets (costs $1.50 for 1 month of clean water).
Educational Campaigns: Shiksha initiative promotes girls’ education via product bundling (e.g., free school supplies with Pampers purchases).
Question 6: Which Indian celebrity endorses P&G’s detergents?
Answer: Amitabh Bachchan (for Ariel) and Sonam Kapoor (for Tide).
Question 7: What sustainability goal does P&G target in India by 2030?
Answer: Net-zero emissions across its value chain (Scope 1-3) and 100% recyclable packaging.
Bonus Question: How does P&G compete with local brands like HUL in India?
Answer: P&G leverages global R&D and digital marketing (e.g., TikTok campaigns for Tide). It also acquires local startups (e.g., Starchild for hair oils) to boost innovation.
Game Rules (if applicable):
Players answer 7 questions; 6 correct = "P&G Master" title.
Reward: Virtual badges or discounts on P&G products.
Let me know if you need more questions or a structured game format! 😊
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