In a city where innovation and heritage meet, Hyderabad’s hospitality story has entered an exciting new phase. From technology-driven growth to a surge in cultural tourism, the city now attracts travellers who want experiences rooted in authenticity. Between the Charminar’s timeless arches and the sleek towers of HITEC City, travellers encounter a destination that appeals to both heart and mind. They seek more than a comfortable bed; they want a story that connects them to the spirit of Hyderabad, and now the hotels that understand this shift are leading the way.
Working on the transformation, Sheraton Hyderabad has emerged as a property that understands what modern travellers truly desire and comes together under the leadership of General Manager, Subhankar Bose.
The location and the evolving hospitality
 Location has long been one of Sheraton Hyderabad’s biggest strengths, and Bose believes it plays an integral role in defining guest experiences. “Our Gachibowli location, steps from HITEC City and sites like Shilparamam arts and craft village, lets us tap into the 40 per cent rise in hybrid business-leisure travel,” he explains.
To serve this growing ‘bleisure’ market, the property has curated offerings that bridge the work-life divide. Guests can begin their day with skyline-view yoga, attend meetings in high-tech work pods, and later explore local crafts or dine at Zega for a Pan-Asian culinary experience. “We’re enhancing this with innovative amenities and seamless metro connectivity, turning proximity into memorable, loyalty-building experiences,” says Bose. The result is a hotel that caters to both corporate travellers and weekend explorers.
“Since becoming General Manager at Sheraton Hyderabad, the city's hospitality scene has surged, driven by tech booms and cultural tourism that have boosted arrivals by over 50 per cent,” says Bose. Guests now seek more personalised, experiential stays blending wellness, sustainability, and local Hyderabadi flavours, like Unani-inspired spa treatments or farm-fresh Telangana menus. “This surge reflects a new kind of traveller, one who looks for connection, personalisation and purpose,” he adds.
 “Guests today want experiences that engage their senses and emotions,” Bose says. Eco-friendly practices and tech integrations such as app-based personalisation have become vital, meeting the expectations of IT professionals and leisure seekers who desire meaningful connections during their stay. The hotel has responded with eco-friendly initiatives and technology-driven enhancements, such as app-based personalisation, that cater equally to business executives and leisure guests.
Distinctive edge
In a city dotted with international luxury brands, Sheraton Hyderabad stands out for the way it balances global standards with a genuine sense of place. “What sets us apart is the way we combine Sheraton’s trusted global standards with a distinctly local touch,” Bose explains.
 The relaunch of Jade ballroom and dining innovations at Zega showcases how the hotel blends international techniques with local stories and flavours. This fusion of global excellence with regional authenticity defines Sheraton Hyderabad’s market positioning in a highly competitive landscape. “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation,” the GM says. “This space is designed to create magical moments for our guests - whether they are celebrating life’s milestones or hosting distinguished business events.”
Experiences, collaborations and a sustainable future
At Sheraton Hyderabad, every segment of the guest journey is carefully tailored. For corporate guests, the focus is on flexibility, efficiency and innovation. “We’ve enhanced our MICE facilities with cutting-edge technology and curated meeting experiences that go beyond traditional conferencing. For weddings and social celebrations, we focus on bespoke planning, local décor inspiration, and curated culinary experiences that reflect our guests’ individual stories,” says Bose. Whether it’s a board meeting, product launch or industry event, the emphasis remains on seamless service that balances productivity with comfort.
 From showcasing local art at Link Café to hosting celebrated pop-ups like INJA and Seefah at Zega, the hotel celebrates Hyderabad’s creative and culinary spirit. “At Sheraton Hyderabad, we draw immense inspiration from the city’s rich artistic and culinary heritage,” says Bose. Link Cafe has become a hub for local art and conversation, showcasing works from emerging artists while offering artisanal beverages and signature coffee blends.
For Sheraton Hyderabad, sustainability is more than an operational commitment; it’s a core philosophy. “Sustainability drives our operations, with initiatives like plastic reduction, energy-efficient systems, and water conservation cutting our footprint by 20 per cent annually,” Bose states. The property’s alignment with Marriott’s Serve 360 programme ensures that sustainability also extends beyond the hotel walls. “We source locally to support Telangana farmers, train community talent, and aid nearby NGOs, making luxury impactful and future-proof,” he adds.
Looking ahead
 Hyderabad’s hospitality market, Bose believes, is gearing up for a wellness and experiential dining boom, with luxury demand expected to rise by 35 per cent. “Our vision positions Sheraton as a connection hub — a place where global travellers and local communities meet,” he says.
With innovations in wellness, dining and sustainability on the horizon, the property is preparing to lead the next phase of Hyderabad’s growth story. “We’re shaping the next chapter of hospitality in Hyderabad — one defined by innovation, authenticity, and heartfelt service,” Bose concludes. |
