Procter & Gamble has established a strong ownership position in the Indian consumer goods market through its wide range of products that cater to local needs and preferences.
In India, P&G offers popular products like Ariel detergent, which is specially formulated for Indian washing conditions, and Gillette razors that are designed for Indian skin types and shaving habits.
The company also markets Vicks cough and cold products that have become household names across India, along with Oral-B toothbrushes and Crest toothpaste that address specific oral care needs of Indian consumers.
P&G\“s ownership of brands like Head & Shoulders and Pantene shampoo has made significant inroads in the Indian hair care market, offering products suitable for different hair types and water conditions found across the country.
Through strategic acquisitions and product adaptations, Procter & Gamble maintains its ownership of trusted brands that resonate with Indian consumers while maintaining global quality standards. |
