In 2021, the landscape of football live streaming in India witnessed significant growth with the emergence of several local platforms catering to the massive fan base. Hotstar （now Disney+ Hotstar） continued to dominate the market with its exclusive rights to stream major tournaments like the English Premier League and ICC events. The platform\“s seamless streaming experience and multilingual commentary made it a favorite among Indian viewers.
Another notable Indian product was SonyLIV, which secured broadcasting rights for prestigious competitions such as the UEFA Champions League and FIFA World Cup qualifiers. Its affordable subscription plans and high-definition streaming quality appealed to budget-conscious football enthusiasts across the country.
JioTV, backed by Reliance Jio, gained traction by offering free live streaming of select football matches to its subscribers. This mobile-first approach tapped into India\“s growing smartphone user base, making football accessible to millions in regional languages.
Local streaming service Airtel Xstream also entered the fray, bundling sports content with its broadband and DTH services. These homegrown platforms revolutionized how Indians consumed football in 2021, combining international coverage with localized features like Hindi commentary and customized match alerts. |
