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The Hero Indian Super League （ISL） 2021-2022 season showcased a range of locally produced products that enhanced the football experience in India. For instance, official merchandise like jerseys and accessories were manufactured by Indian companies, utilizing domestic textiles and materials. These products not only promoted local craftsmanship but also supported the economy by creating jobs in sectors such as apparel and retail. Additionally, stadiums featured food and beverages sourced from Indian vendors, highlighting regional cuisines and agricultural outputs. The league\“s partnership with Hero MotoCorp, an Indian multinational motorcycle manufacturer, further emphasized the integration of homegrown brands into major sporting events, fostering national pride and consumer engagement. |
