Procter & Gamble （P&G） has been actively expanding its corporate new ventures in India, focusing on innovative products tailored to local needs. For instance, P&G launched the Gillette Guard razor, specifically designed for Indian men who often shave with limited water and in challenging conditions. This product features a single blade and an easy-to-clean design, making it affordable and practical for daily use.
Another example is the Ariel Matic detergent, which addresses the hard water issues common in many Indian households. It effectively cleans clothes while being gentle on fabrics, and P&G has promoted it through campaigns that educate consumers on proper washing techniques. These ventures highlight P&G\“s commitment to understanding regional preferences and driving growth through localized solutions. |
