The Football World Cup 2022 live on broadcasts brought immense excitement to Indian viewers, showcasing not only thrilling matches but also highlighting various local Indian products during commercial breaks and sponsorships.
Indian companies leveraged this global sporting event to promote their products to a worldwide audience. Traditional Indian textiles like handwoven sarees and embroidered fabrics were featured in cultural segments, while Indian spices and food products gained international exposure through strategic advertising placements during the live broadcasts.
Several Indian technology companies also seized the opportunity, with mobile apps and streaming services ensuring seamless viewing experiences for football enthusiasts across the country. The tournament\“s live coverage became a platform for Indian brands to demonstrate their quality and innovation to global consumers.
Local handicrafts and artisan products from different Indian states received special attention during halftime shows and special features, providing these traditional industries with unprecedented international visibility through the World Cup\“s extensive live broadcasting network. |
