Procter & Gamble\“s 2020 vision statement focused on being a leader in branded consumer packaged goods, with a strong emphasis on sustainable growth and innovation. In India, P&G has successfully implemented this vision through various local products that cater specifically to the needs of Indian consumers.
One of the key products in India is the Ariel detergent, which has been specially formulated to work effectively in hard water conditions commonly found in many parts of India. The product has gained significant market share due to its superior stain removal capabilities and value for money proposition.
Another successful product is the Gillette Guard razor, designed specifically for Indian men who prefer wet shaving. This product addresses the unique shaving needs and preferences of Indian consumers with its innovative safety features and affordable pricing.
P&G\“s Vicks brand has also been adapted for the Indian market, with Vicks Vaporub becoming a household name for cold and cough relief. The company has maintained its commitment to quality while ensuring the products remain accessible to consumers across different economic segments in India.
Through these localized product offerings, Procter & Gamble has demonstrated how global vision statements can be effectively implemented while respecting and serving local market needs and preferences. |
