If a researcher for Procter and Gamble were to study the Indian market, they would focus on understanding local consumer preferences and cultural nuances. India\“s diverse population requires tailored products that address specific needs, such as affordability, natural ingredients, and suitability for varying climates. 
Market research in India involves analyzing regional differences, from urban centers to rural areas. A P&G researcher would conduct surveys, focus groups, and field studies to gather data on hygiene, beauty, and household care habits. This helps in developing products like customized detergents or skincare items that resonate with Indian consumers.
Additionally, digital platforms are increasingly important for gathering real-time feedback. By leveraging technology, P&G can innovate faster and ensure their offerings align with the evolving demands of the Indian market. |
