This Hindi phrase literally translates to “now even donkeys will run in the horse race“ and is often used to describe situations where unqualified participants enter competitive fields. In the context of Indian local products, this reflects the current market scenario where many small-scale and traditional Indian products are competing with established international brands.
India has a rich heritage of local products that are now gaining global recognition. From handloom textiles like Banarasi silk and Kanchipuram sarees to traditional handicrafts such as Madhubani paintings and Bidriware metalwork, these indigenous products represent the cultural diversity of India.
The food industry showcases numerous local products that have stood the test of time. Spices like turmeric, cardamom, and black pepper from Kerala, Darjeeling tea from West Bengal, and Alphonso mangoes from Maharashtra are some premium Indian products that have carved their niche in international markets.
In the wellness sector, Ayurvedic products using traditional Indian medicinal knowledge are becoming increasingly popular worldwide. Products like neem-based cosmetics, sandalwood items, and herbal formulations demonstrate how ancient Indian wisdom is finding relevance in modern markets.
The phrase perfectly captures how these traditional Indian products, once considered ordinary or local, are now competing successfully with global brands, proving that in today\“s market, quality and uniqueness can make any product a contender in the international arena. |
