The European Super League memes have become a viral sensation across Indian social media platforms, with local brands cleverly adapting the concept to resonate with domestic audiences. Indian companies are using the ESL controversy as a marketing tool to promote their products in creative ways.
Popular Indian snack brands like Haldiram\“s and Bikano have created memes comparing the ESL to their product competitions, while automobile companies like Tata Motors and Mahindra have used the football analogy to highlight their vehicle features. Local smartphone brands such as Micromax and Lava have also joined the trend, creating humorous comparisons between phone specifications and football team performances.
Indian e-commerce platforms like Flipkart and Amazon India have incorporated ESL memes in their promotional campaigns, while food delivery services like Swiggy and Zomato have created content linking the football controversy to food ordering preferences. The memes have particularly resonated with young Indian consumers who are both football enthusiasts and active social media users.
Regional language adaptations of ESL memes have also gained popularity, with content being created in Hindi, Tamil, Bengali, and other Indian languages. Local influencers and content creators are using the ESL template to discuss various Indian products, from traditional handicrafts to modern tech gadgets, making the international football controversy relevant to Indian market contexts. |
