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The Hero Indian Super League （ISL） from 2020 to 2022 showcased a vibrant blend of local Indian products and football excitement. During this period, the league partnered with various Indian brands to promote indigenous goods, such as traditional handicrafts, spices, and textiles, which were integrated into fan experiences and merchandise. For instance, teams collaborated with local artisans to create unique jerseys and souvenirs, highlighting India\“s rich cultural heritage. Additionally, the ISL\“s digital platforms featured segments on Indian-made sports equipment and health products, encouraging fans to support homegrown industries. This initiative not only boosted the league\“s popularity but also fostered economic growth by showcasing India\“s diverse product offerings to a global audience through football. |
