procter & gamble toilet paper
Title: Procter & Gamble Toilet Paper - Indian Game Answers
1. Q: What is the most popular P&G toilet paper brand in India?
A: Pampers is a leading P&G brand in India, though primarily known for baby care. For toilet paper, P&G’s "Pampers Fresh Brand" and Tork (professional-grade) are popular. Local variants like P&G Family Care also dominate.
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2. Q: How does P&G engage Indian consumers through digital campaigns?
A: P&G uses Instagram, WhatsApp, and YouTube for interactive campaigns like #PampersBabycareTips and #P&GHygieneHacks. They partner with influencers (e.g., Bhavya Pandit) for relatable content.
3. Q: Name three eco-friendly initiatives by P&G in India.
A:
Pampers Khoon Paani (water conservation).
Tork Recycled Paper (30% recycled content).
P&G’s “Cleaner India” partnerships with NGOs.
4. Q: What cultural challenge did P&G address with its toilet paper ads?
A: Early campaigns tackled taboos around hygiene by featuring relatable families (e.g., “Cleanliness Starts at Home”), using regional languages to resonate with diverse audiences.
5. Q: How does P&G’s pricing strategy differ in rural vs. urban India?
A: Rural markets focus on affordable small packs (₹10-15), while urban areas prioritize premium options (₹30-50 for large packs). Subsidiaries like Hindustan Unilever (now P&G’s competitor) also influence pricing.
6. Q: Solve this riddle linked to P&G toilet paper: “I come in rolls, keep homes clean, but vanish faster than a thought. What am I?”
A: Toilet Paper ( rolls = physical form; vanish = quick usage).
7. Q: What’s P&G’s partnership with an Indian e-commerce platform?
A: P&G collaborates with Flipkart and Amazon India for flash sales (e.g., “P&G Super Sunday”) and cashback offers during festivals like Diwali.
8. Q: True or False: P&G’s toilet paper uses 100% tree-free materials in India.
A: False. While they use recycled content, 70% of raw materials are tree-based globally.
9. Q: How does P&G measure brand loyalty in India?
A: Through NPS (Net Promoter Score) surveys and tracking repeat purchases via loyalty apps like “P&G Family Hub.”
10. Q: Bonus Trivia: Which P&G ad won a National Award in India?
A: Pampers “Mama’s Tension” (2018) won for emotional storytelling and women-centric messaging.
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